menu
menu
WalletpassAI
Our wallet solution for Apple Wallet, Google Wallet, and Samsung wallet called WalletpassAI transforms the digital pass into a cross-device commerce hub built for loyalty and the agentic era. It moves beyond the physical storefront to create a seamless, native connection between your brand and your customers, wherever they are.
With no apps to install and no complex onboarding, recognition is instant. By utilizing innovations like Apple VAS and Google Smart Tap, WalletpassAI provides the foundation for frictionless, real-time engagement. It integrates effortlessly with your existing systems to automate smarter customer journeys delivering measurable impact at every moment of intent.
WalletpassAi by loyyo is official and recognized Google Wallet Partner, Apple VAS provider, and Samsung Wallet Partner.
Member information
Give your customers complete visibility into their loyalty journey. WalletpassAI shows real-time updates of their tier status, point balance, terms and conditions, and active vouchers. Everything is presented clearly within the pass, so customers always know where they stand. This transparency builds trust and encourages more frequent engagement.
Member registration
Joining a loyalty program should be instant and effortless. With WalletpassAI, customers can sign up with a single tap and immediately add the pass to their Apple or Google Wallet. There’s no need to download an app or complete long forms. This seamless flow leads to higher conversion rates and faster activation.
Seamless recognition: Online, In-store, Anywhere
Every interaction, whether a customer is browsing your webshop logged into their Google account or standing at your checkout, is a valuable opportunity to provide a personalized experience. Loyyo Wallet serves as a unified identity hub that bridges the gap between digital and physical touchpoints.
We support a wide array of recognition methods that adapt to your existing infrastructure. Customers can scan a QR or barcode from their mobile wallet, use NFC (VAS/GST) on supported devices, or trigger identification via external USB-interfaced readers. Online, identification happens natively through integrated accounts. By linking identity and loyalty at the point of interaction, Loyyo removes manual lookups and checkout friction, making every transaction faster, smarter, and more personal.
Notifications
Smart loyalty goes beyond points. WalletpassAI supports direct push notifications that appear inside the wallet pass. These can include transactional messages like “you’ve earned points,” promotions like limited-time offers, or location-based nudges when someone is near your store. Messages are timely, relevant, and based on real customer behavior.
Send notifications to specific customer segments, recency, birthdays, favourite locations, or create your own filter/segmentation.
Segments, filters& clustering
Don’t just watch your RFM clusters change, respond to them. By linking unique payment identifiers to the Apple/Google/Samsung Wallet, Loyyo enables automated triggers based on customer insights.
- Dynamic Personalization: Use real-time recency data to drive footfall precisely when a customer is likely to churn.
- Automatic Win-Backs: Notify ‘at-risk’ customers the moment they deviate from their usual shopping pattern.
- Segment Upgrades: Send exclusive offers when a customer moves into a higher-value tier.
- Filters: Only send notifications to a specific group of customers for example: who did not purchase 90 days.
Click to view video 
A seamless approach to loyalty
Not every customer pays using their digital wallet, and that shouldn’t be a barrier to engagement. WalletpassAI seamlessly integrates with Loyyo to offer a hybrid approach that links loyalty directly to payments, whether customers pay with their mobile wallet or a traditional bank card.
With payment-linked loyalty, customers can enroll directly on the payment terminal during checkout and instantly receive their wallet pass. From that moment on, every time they pay with the same card, they’ll automatically receive loyalty benefits and real-time notifications in their wallet.
This complete, flexible solution ensures that every customer, regardless of how they pay, is effortlessly recognized and rewarded, turning transactions into lasting relationships.
Recognizing customers effortlessly
Loyalty should be effortless, but many programs still require customers to scan a barcode, enter a phone number, or manually claim their rewards. This extra effort leads to lower engagement and lost interactions.
With automatic identification, customers are instantly recognized the moment they complete a transaction. Their membership details, points, and discounts are applied automatically, without the need for extra actions. Whether they tap, scan, or pay, their loyalty benefits are connected to them seamlessly.
This means faster checkouts, less friction for staff, and a better experience for customers. Instead of loyalty feeling like an extra step, it becomes a natural part of every visit.
Click to view video 
NFC support for wallet
With Apple VAS and Google Smart Tap, wallet passes can establish a secure and seamless connection between the wallet and a POS, cashier app, or any third-party system. A simple tap on the VAS reader logs the user into the POS, as shown in the video.
A VAS reader (in this video from VTAP) is plug-and-play and acts as a keyboard interface, just like a barcode scanner. It requires no additional software installation and can be connected via USB to the POS to instantly start reading NFC wallet passes.
WalletpassAI also supports Apple VAS on Adyen terminals, enabling even deeper integration across multiple environments.
Click to view video 
Instant enrollment
Loyalty sign-ups without the hassle using Apple VAS and Google Wallet Bounceback. Traditional loyalty programs ask too much from customers, filling out forms, downloading apps, or waiting at the register to sign up. This leads to frustration and lost opportunities, as many people simply won’t bother.
With instant enrollment, customers can join your loyalty program in a single tap at checkout. As soon as they make a payment using their wallet, they’re automatically registered, and their digital loyalty pass is added instantly. There’s no need for extra steps or manual input. The process happens smoothly in the background.
This streamlined approach means more customers enroll, businesses see higher participation rates, and loyalty programs start delivering value from day one
Auto Linked-Passes for
Google Wallet
The Auto Linked Passes feature lets you send additional passes to a user who already has your existing pass in their Google Wallet. You can also pre-link passes to a primary pass when a user saves the primary (main) pass. The Auto Linked Pass is grouped with the primary pass with a callout above the primary pass informing the user that a new pass has been linked. The following pass types are supported as primary or linked passes;
You may have different use cases for linking passes to an existing pass. Some examples include:
- Link a parking pass to an event ticket.
- Link an offer to an existing loyalty card.
- Link a meal voucher to a boarding pass or event ticket.
- Link a bday voucher to a member for 2 weeks
Note: we offer a fall-back for Apple where we create a linked-pass and add this as link to the back of the existing pass. The user can click on the link and the pass will be added to the pass (as a bundle).
Dynamic pass designs
Our dynamic wallet pass designer lets you fully customize the look and feel of your digital passes. Whether you’re using a simple stamp card or a multi-level membership program. Each pass can be tailored with unique branding elements, colors, and layouts, giving your customers a seamless and visually distinct experience. For tiered loyalty programs, this means each level (e.g. Silver, Gold, Platinum) can have its own design that reflects status and value. As customers move between levels, the design updates automatically. No need for them to re-add or replace the pass.
This feature also works perfectly for stamp-based loyalty cards. Each stamp or milestone can display a different header image, allowing you to visually represent progress in a way that feels interactive and rewarding. Whether you’re highlighting seasonal campaigns, showcasing rewards, or reinforcing brand identity at each step, the dynamic designer gives you full control over the experience, without additional development effort.
Real-time monitoring Agent for pass downloads
Nothing is more frustrating than clicking a “Download your Wallet Pass” link, only to be met with an error or broken page. For your most valuable customers, this moment is crucial. That’s why we’ve built a monitoring agent that continuously checks every Wallet Pass download link across all our merchants. If a link fails or returns an error, we know instantly and so can you.
Our system doesn’t just monitor, it alerts. We can push real-time notifications directly into your preferred messenger service, whether that’s Slack, Google Chat, or Microsoft Teams. This way, your support team (or ours) can act immediately, resolve the issue, and ensure your customers always receive a smooth, seamless pass experience. With Loyyo, pass download errors become history and customer trust stays intact.
Samsung wallet x Verstappen.com x Loyyo x Vodafone
When global giants Samsung and Vodafone launched a major joint promotion in the Netherlands—gifting an exclusive Austrian Grand Prix ticket to Dutch customers who purchased a new Samsung device—they needed a brilliant way to showcase the capabilities of the brand-new Samsung Wallet.
To introduce this native ecosystem feature to a massive audience of Dutch racing fans with zero friction, they turned to Loyyo.
As one of the world’s very first official pass creators for the platform, Loyyo served as the critical technology enabler. We engineered the backend pipeline that allowed Verstappen.com to issue live event tickets directly into the new Samsung Wallet, transforming a high-profile commercial campaign into a seamless, native smartphone experience.
