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Payment-linked data &
customer insights
We provide valuable data and insights of unknown customers: paying customers who did not onboard into your loyalty program yet, and therefore are not represented in your data.
We never miss a transaction of customers who are known, but not fully identified during checkout. With this, we enrich and complete your data & automate your loyalty program.
Unlock hidden value
Loyyo provides businesses with valuable insights into customer behavior such as recency, frequency, purchase value, and customer lifetime value. These insights are not limited to loyalty members.
By utilizing anonymous card data, Loyyo helps businesses understand shopping habits even for non-members. This includes capturing pre-loyalty data, enabling businesses to engage potential customers before they formally join a loyalty program.
We prepare you data so you can act on it one an anonymous customer turns into a member. With this we empower your business to unlock hyper personalization.
01.
Never miss any transaction
We build complete and accurate customer profiles, by ensuring you never miss a transaction from any of your customers.
02.
Connect historical transactions
Once your customer is known and connected to a payment, we add the historical transactions to their profile, with this you know more about your member than ever before.
03.
Identify known customers
We identify known customers after each payment so they automatically earn points or rewards. We compare known customers with unknown customers.
Dashboard
Loyyo’s comprehensive dashboard brings all customer data together in one place. Whether it’s loyalty cards, digital passes, customer profiles, or membership data, everything is seamlessly integrated for easy access and analysis. Retailers can track transactions, customer journeys, and engagement metrics in real time. This unified approach ensures that every interaction is captured, enabling data-driven decisions and deeper insights into customer behavior. The dashboard empowers businesses to optimize loyalty strategies and create hyper-personalized experiences, all from a single control point.
Watch our demo! 
Ai driven & Ai insights
Our AI insights go beyond simple feedback by actively analyzing your data to identify important customer segments, clusters and trends.
Whether it’s recognizing high-value customers, predicting purchasing patterns, or calculating Customer Lifetime Value (CLV), our AI-driven insights help you make data-driven decisions with ease. The integration of intelligent algorithms ensures that your loyalty strategy is always optimized and up-to-date, giving you a competitive edge without any manual effort.
Watch our video for more information or go to our demo
Historical data
In case a customer gives consent during registration. We connect historical data to a member after the customer enrolls in your loyalty system, promotion, or other way of gathering profile data. We keep track of points, rewards, historical transactions, and omni-channel transactions.
The moment of registration is not your starting point anymore, you already have a clear view of the customer so you can act on it. A customer with a lot of transactions or high purchase value before registering can get a better offering. Privacy is important so we only do this with consent of a member, else we anonymise the data for your customer lifetime value metrics.
Compare member vs non-member
At Loyyo, we offer a powerful solution for unlocking payment-linked data, giving you insights that go far beyond your current loyalty program. Our approach starts by capturing non-member transaction data, allowing you to build a full picture of customer behavior across your entire shopper base. This forms the foundation for truly meaningful comparisons: Are your loyalty members actually spending more than non-members? Do they visit more frequently? Are they driving incremental value?
With Loyyo, these questions aren’t guesswork, they’re answered with real data, right at your fingertips. By comparing member and non-member behavior, you gain the clarity needed to measure the true impact of your loyalty efforts and identify where additional value can be unlocked. Whether you’re looking to improve retention, increase frequency, or fine-tune your program’s targeting, our tools make it possible to significantly elevate customer lifetime value.
Location data
Loyyo gives retailers a powerful lens into location-level performance. Through our interactive dashboard, we map key location data across all stores, cities, and countries. Retailers can instantly compare customer behavior between locations: which cities have the highest return rates, where overlap occurs between store visits, and how often customers shop at multiple locations.
Each store can be analyzed in context, with detailed views showing return rates per location versus chain-wide averages. Want to know where customers go after visiting one of your stores? Simply select a location and see where else they shop. Store managers get access to their own dashboards, giving them real-time insights and allowing them to take immediate action. This helps benchmark performance, identify missed opportunities, and strengthen local customer engagement..
We enable your business to engage customers based on complete & accurate customer profiles
We help your business with hyper personalisation, offering the right proposition at the right time to the right customer
We elevate customer lifetime value by improving purchasing value, purchasing frequency and lifespan of your customers using value added services
