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Loyyo and CM.com, both based in Breda, have partnered to redefine what customer recognition and personalization can mean for retailers. Together, we deliver an end-to-end solution that connects payment-linked insights, customer recognition, loyalty automation, and hyper-personalization, all in one seamless flow. With CM.com capabilities as a Payment Service Provider (PSP), POS provider, and Customer Data Platform (CDP), our joint solution doesn’t just stop at payment. It turns every transaction into a lasting relationship.

What makes this partnership special is how deeply integrated our solutions can be. CM.com flexible platform can act as PSP, POS, and CDP simultaneously, enabling smooth data exchange with Loyyo for payment-linked loyalty, real-time customer recognition, and advanced segmentation. This synergy means retailers can automate the entire customer journey.

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Customer recognition and customer insights

By connecting Loyyo’s payment-linked data to CM.com PSP, retailers can recognize both members and non-members automatically at checkout. This delivers a clear view of customer behavior, transaction patterns, and visit frequency without requiring extra steps from staff or customers. The result is a data-rich understanding of your entire customer base, turning payments into valuable insights.

Payment-linked Loyalty (loyalty automation)

Our partnership enables fully automated loyalty experiences. Customers earn points seamlessly with every payment, whether using cards, wallets like Apple Pay or Google Pay, or other methods. No extra cards, codes, or apps are needed. This frictionless approach boosts participation and keeps customers engaged without complicating their journey.

Hyperpersonalzation
via CM.com CDP

CM.com Customer Data Platform elevates marketing and loyalty strategies by segmenting customers using detailed transaction and behavioral data from Loyyo. Retailers can create targeted campaigns based on purchase history, visit patterns, and preferences for truly personalized communication.

What makes our partnership with CM.com unique is the seamless link between PSP, POS, and CDP. This integration ensures that pre-member and member data flows directly into the CM.com platform, enabling retailers to measure loyalty program effectiveness, act on new sign-ups immediately, and deliver tailored experiences across every channel.

Messaging

CM.com powerful messaging platform enables automated, targeted outreach that leverages all of this rich customer data. Whether through SMS, email, or messaging channels, retailers can deliver the right message at the right time, promoting loyalty rewards, personalized offers, or reminders. Combined with Loyyo’s data insights, this ensures every customer interaction is timely, relevant, and impactful. We use CM.com messaging tool for sending registration SMS, OTP’s, Welcome emails, Wallet Pass links, Rewards, and much more!

Quote from our founder

“Any PSP can process a payment, but CM.com stands out with its customer engagement and comms expertise. To get this full end-to-end elsewhere retailers might need three or even four partners. We’re giving them a single, swift integration and it’s ready to go.” – Wouter Meeuwisse

Read more on CM.com

Key benefits of CM.com x
Loyyo integration

Full-stack integration

CM.com and Loyyo connect across payment, POS, and CDP layers for a truly unified customer view. We can connect full-stack or as seperate modules. Whatever fits your business.

Data-driven personalization

Shared data fuels advanced segmentation and targeted marketing through the CM.com CDP. It all start with an anonymous payment and ends with hyperpersonalization.

Local expertise

Two Breda-based companies collaborating closely to deliver tailored solutions for European retailers, like for Zeeman, with over 1400 stores through EU. Read more about this on the cm.com website!

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