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Transforming payments into customer value: Adyen and Loyyo have joined forces to make every transaction more impactful. Adyen, a global leader in payment solutions, and Loyyo, an expert in customer data, onboarding, and recognition, empower brands to turn payment data into smarter customer engagement. Together, Adyen and Loyyo deliver seamless experiences that connect with customers both online and in-store.
From retailers to hotels, businesses using Loyyo and Adyen see stronger connections with their customers.
Unmatched insights from every transaction
Through Adyen terminals, Loyyo provides businesses with valuable insights into customer behavior—such as recency, frequency, purchase value, and customer lifetime value. These insights are not limited to loyalty members. By utilizing anonymous card data, Loyyo helps businesses understand shopping habits even for non-members. This includes capturing pre-loyalty data, enabling businesses to engage potential customers before they formally join a loyalty program.
Effortless onboarding and loyalty
Adyen terminals make joining loyalty programs quick and easy. Customers can register in seconds using a QR code, phone number, or even directly after a payment—no apps required.
Once enrolled, points are automatically earned with every purchase. Rewards and activity are tracked in real time through Loyyo’s mobile-friendly web app or a digital wallet pass, keeping customers engaged and connected.
With real-time enrollment, instant recognition, and seamless redemption, Loyyo turns every transaction into a moment of loyalty. Whether in-store or online, the entire journey—from sign-up to reward—is designed to feel intuitive, fast, and rewarding.
Apple VAS recognition
We provide a powerful wallet server that supports NFC-enabled passes for Apple Wallet. Once a member adds an NFC pass to their wallet, we can seamlessly recognize them after every Apple Pay transaction, regardless of the payment card they use.
With this, we never miss a transaction of any of your members. Beside recognition our wallet server also provides information and notifications to keep your brand on top of mind.
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Apple Wallet enrollment
With Apple Wallet rewards enrollment, customers can join your loyalty program in seconds—no apps, no forms, no friction.
We create a personalized pass that prompts the user to sign up directly in Apple Wallet. After a successful payment on an Adyen terminal, if the customer doesn’t yet have a pass, the enrollment flow is triggered automatically.
It’s a fast, seamless way to grow your member base, right at the moment of engagement.
Click to view video One-tap redeem
The fastest way to apply rewards or discounts using your bank card or digital wallet.
At checkout, we instantly recognize the customer. If they’re not a member, a quick registration flow is triggered. If they are, we immediately check for available rewards; no apps, no scanning.
With a single tap, customers can choose to apply their reward. The transaction amount is updated on the spot, and payment continues. No second tap needed.
It’s smart, seamless, and designed to deliver a better customer experience in seconds.
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Room & guest recognition for hotels
Together with Adyen, Amadeus (PMS), Untill (POS), we created a unique technology to retrieve guest information using a roomkey on the mobile POS (adyen terminal).
This makes it much easier to recognise guests, to add bills to a room, but also to redeem coupons, or check-in for breakfast. All using the Adyen terminal and hardware that is already is in place.
No need for additional hardware, you only need Adyen terminal and your existing room-keys or NFC-bracelets. Our API works with every PMS once integrated.
Key benefits of Adyen x
Loyyo integration
Unified data for smarter insights
Payment-linked insights in a couple of clicks. Get an understandable dashboard with all your data prepared for customer engagement.
Increased customer loyalty
Combined tools make it easier to onboard and engage customers, boosting retention through personalized rewards and communications.
Effortless integration
The webapp, our data dashboard, and wallet server work seamlessly with Adyen, creating a cohesive experience for both retailers and their customers.
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