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If you run a customer loyalty program, digital stamp card, or VIP membership, you already know the value of mobile wallets. Apple Wallet and Google Wallet put your brand directly inside your customer’s smartphone, removing the need for a separate app download.
However, digital wallet passes have traditionally faced a usability hurdle: the back of the card.
For years, brands placed key details—like store locations, reward catalogs, customer support links, or terms and conditions—on the flip side of the pass. The problem? Most customers never flipped the card over. They opened their wallet app, scanned their barcode at checkout, and closed the app.
With recent updates to Apple Wallet (Featured Actions in iOS 27) and Google Wallet (App Links and front action buttons), mobile passes have evolved. At Loyyo, we make these dynamic capabilities seamless for every business on our platform. Note: Featured Actions also work with other pass designs (not only the new format)
Upgrade your pass design with modern layouts in Loyyo
If you offer digital stamp cards, memberships, or reward vouchers, your wallet pass is often the main visual representation of your brand on your customers’ phones. For a long time, mobile wallet cards looked fairly standard. Both Apple Wallet and Google Wallet used fixed templates that gave brands limited space for visual creativity.
That has officially changed.
Recent layout updates from both Apple and Google give digital wallet passes a complete visual refresh. Apple introduced the full-bleed Poster Generic pass template, while Google rolled out a full-screen, component-based pass redesign. At Loyyo, we updated our campaign editor so you can easily take advantage of these modern pass designs.
The New Loyyo Automation Builder is Live!
We’ve officially rolled out the first version of our node-based Automation Builder! You can now visually build workflows to trigger push notifications directly to your members’ Apple and Google Wallet passes.
- Triggers & Timing: Run workflows manually on-demand or schedule them for specific times and intervals.
- Targeting: Send to all members or filter dynamically by activity and purchase history (e.g., Black Friday shoppers who spent > €100).
What’s coming next: We’re rapidly adding new triggers, rules, and actions. Beyond SMS and Email, you’ll soon be able to trigger in-store automations—sending real-time notifications and updates directly to payment terminals, POS screens, and cashier apps!
Next-Gen Wallet Manager & Samsung Wallet Designer!
Along with our new Automation Builder, we’ve completely revamped how you build, manage, and test your digital pass experience with the all-new Loyyo Wallet Manager:
- Draft & Version Control: Edit and stage pass designs without affecting live members. Build templates in advance and review changes before publishing.
- Multi-Provider Customization: Configure shared settings once across Apple and Google Wallet, then fine-tune provider-specific layouts, assets, and pass front links.
- Samsung Wallet Pass Designer: Seamlessly design, edit, and issue digital passes directly for Samsung Galaxy users alongside Apple and Google.
- Live Sandbox & Instant Testing: Test notifications and pass updates on a live preview or dispatch test pushes directly to your phone to see exactly how alerts look on the lock screen.
Head over to Wallet Passes in your dashboard to start customizing your templates!.
Loyyo is the First Official Samsung Wallet Pass Creator in the Benelux!
We’ve already proven this technology at scale through our live deployment with Verstappen.com—partnering alongside Samsung and Vodafone to issue digital Grand Prix passes directly into Samsung Wallet for fans across the Netherlands.
How It Works for Loyyo Merchants
- Design Immediately in Loyyo: The Samsung Wallet Pass Designer is live in your Loyyo Manager right now. You can start designing, customizing layout assets, and building templates today.
- Samsung Partner Onboarding: Because Samsung requires official enterprise account verification, merchants need to request activation through Loyyo. Once submitted, our team handles the technical setup directly inside the Samsung Partner Manager for you.
- Full Automation Integration: Once active, your Samsung Wallet passes connect directly to our new Automation Builder for real-time lock-screen notifications, point updates, and dynamic pass changes.
Ready to offer Samsung Wallet passes to your customers? Head over to Wallet Passes in your dashboard to design your template or submit an activation request!Head over to Wallet Passes in your dashboard to start customizing your templates!.
Ask Your Data Anything
We’ve upgraded Loyyo Data & Insights with an interactive AI agent built specifically around your digital wallet performance!
Instead of staring at static charts or exporting spreadsheets, you can now ask natural questions in plain English to analyze pass adoption, member spending, retention, and notification performance—and get immediate, data-backed answers.
Ask Your Wallet Data Anything
- Pass Adoption & Growth Insights:“How fast is our digital pass installation growing this month compared to last month?”
- Value & Spending Impact:“Do members with an active Apple or Google Wallet pass spend more per transaction than non-pass members?”
- Retention & Engagement:“What is the 30-day return rate for members who installed a digital wallet pass?”
- Notification Performance & A/B Testing:“How many members made a purchase within 48 hours of receiving our last wallet push? Give me 3 AI-optimized subject line suggestions for our next notification to boost engagement.”
