New growth capital and leadership change

Loyyo has successfully secured additional growth capital, bringing the total investment to over one million euros. This funding round reaffirms the confidence of existing investors in Loyyo’s future and will be used to further develop products, expand internationally, and strengthen the organization.

With a growing customer base including brands like Dille & Kamille, Lagardère, Zeeman, N-Brands, Pets Place, and Rusta, Loyyo’s software is already utilized daily in thousands of stores across multiple countries. The new investment will accelerate product innovation and global rollout, solidifying Loyyo’s position as a leader in payment-linked loyalty solutions.

In addition to the funding, Loyyo has announced a leadership change. Paul Arts, who joined the management team over a year ago as Chief Commercial Officer, has been appointed CEO as of January 1, 2025. Founder Wouter Meeuwisse will take on the role of Chief Product Officer, focusing entirely on product innovation and building international partnerships with leading Payment Service Providers (PSPs), POS systems, and Customer Data Platforms (CDPs). With a new office in Breda and an ambitious international strategy, Loyyo is ready for its next phase of growth.