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Google Wallet Merchant Connect partner
We are proud to announce that Loyyo has officially been certified as a Google Wallet Merchant Connect partner. This achievement solidifies our position as the leading specialist in the Benelux for the next generation of digital customer engagement.
Recently, our team traveled to Warsaw, Poland, to join an exclusive group of only 18 pioneers from across the World. During this strategic session, we worked directly with Google’s product teams to shape the future of commerce. A key highlight of our certification: Loyyo is currently the only Google Wallet partner actually headquartered and based within the Benelux region. While international players serve clients here, we are the local frontrunner bridging the gap between Google’s global innovation and the specific needs of retailers in our home market.
From digital passes to an intelligent hub
The vision shared in Warsaw goes far beyond simple digitization. We are entering the era of agentic ai. In this future, the Google Wallet is no longer just an app on your phone; it is evolving into a central hub that lives across all your devices. Whether you are in-store, using an app, or shopping online through an AI assistant like Gemini, the wallet serves as the secure, intelligent engine in the background
With the introduction of the Universal Commerce Protocol (UCP), AI agents will soon be able to perform tasks on behalf of consumers; such as finding the best deals or automatically applying loyalty benefits during a conversation. As a certified partner, Loyyo ensures your brand is ready for this transition using wallet as central starting points for recognition, data, and personalization.
Data is the fuel for the agentic era
One of the unique selling points (USP) of Loyyo as a Google Wallet partner lies in the synergy between our payment-linked data and the wallet hub.
AI agents require high-quality, real-time data to be effective. While a standard wallet provider might simply digitize a plastic card, Loyyo captures the transaction data behind the scenes. This creates a powerful feedback loop:
Seamless convergence: By linking payment, identity, and loyalty, we transform the wallet into a proactive tool that drives measurable growth.
Payment-linked insights: We build accurate customer profiles by ensuring you never miss a transaction, whether a loyalty card is scanned or not.
AI-ready infrastructure: This rich data serves as the “fuel” for AI agents, allowing them to recognize your most loyal customers instantly and apply personalized rewards or “Direct Offers” at the exact moment of intent.
More than a provider: an innovation partner
With Loyyo, you get everything you expect from a premium wallet provider, but you also get much more. We offer the deep integrations and AI-driven innovations (like our new AI-powered designer, and AI-timed notifications) that modern retailers need to stay ahead.
The digital wallet is where the future of commerce is being built. At Loyyo, we are excited to be the first in the Benelux to provide the data-driven foundation our clients need to thrive in this new agentic world.
Priority access to features
This partnership provides us with a “tech edge,” granting priority access to features like smart tap, new geo locations connected to your google maps account, wallet enrollment (bounceback), agentic AI, linked passes and much more.
Loyyo is supporting Smart Tap for over 3 years now. This technology allows customers to bypass barcodes entirely; a simple NFC tap at the point of sale is all it takes to both pay and collect loyalty rewards simultaneously (see animation 👉)
Bounceback makes sure each of your customer enrolls into your membership program with ease, lowering your acquisition cost, and skyrocketing your member engagement.
With linked passes you can send a giftcard, event ticket, or rewards straight to the wallet of member. No ‘add to wallet’ needed, a great feature for instant gratification, but also receiving your event ticket just before the start of an event.
Want to discover how the combination of our data product, our wallet product, and the Google Wallet hub can transform your brand? Contact us for a deep dive into the possibilities.