menu
menu
Zeeman textielSupers B.V. (doing business as Zeeman) is a Dutch chain store with over 1,400 establishments in the Netherlands, Germany, Belgium, France, Luxembourg, Austria, Spain and Portugal.
Zeeman partnered up with Loyyo, CM.com & Voyado to get a clear view on their customer behaviour. After gaining unique customer and product insights for over a year, Loyyo & Voyado are now shaping their new loyalty & automation strategy.
The challenge
Currently, Zeeman uses Loyyo’s data platform to gain valuable insights into customer interactions and purchase patterns. Moving forward, the vision is to broaden the scope by integrating data on product performance and customer journeys, enabling more targeted engagement.
Additionally, we are implementing easy customer onboarding through digital wallets, create engaging promotions, and link the data to Voyado for advanced segmentation and marketing optimization.
01.
Customer Insights
By combining transactional data with product data, Zeeman gains a clear understanding of purchasing behavior, enabling more personalized marketing strategies and better customer engagement.
02.
Customer onboarding
Facilitating customer registration through Apple and google wallet makes enrollment quick and seamless, ensuring high adoption rates with minimal effort.
03.
Promotions
Using collected data, Zeeman can create tailored offers via Voyado that resonate with their customers, increasing both engagement and satisfaction.
04.
Customer Experience
Integrating with Voyado enhances data segmentation and analysis, allowing Zeeman to run more effective marketing campaigns based on real-time insights.
Back to all cases