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Leading fashion brand YAYA, partnered with Loyyo and Voyado to enhance their customer loyalty program by integrating Loyyo’s payment linked data through the terminals of Adyen with Voyado’s CXP.
This integration aimed to provide a seamless and rewarding experience for their customers while enabling YAYA to gain deeper insights into customer behavior and preferences.
The solution
By combining Loyyo’s payment linked data capabilities with Voyado’s powerful CXP platform, YAYA implemented a robust loyalty program that met their objectives. This integration involved multiple components of Loyyo’s offerings to create a streamlined and effective loyalty experience.
YAYA aimed to achieve:
- Ensure customers do not have to share personal information publicly.
- Make member identification straightforward.
- Automatically recognize customer purchases.
- Automatically link purchases to existing webshop profiles.
01.
Customer Segments
Loyyo analyzed YAYA’s customer payment data for three months, forming initial customer segments.
This pre-loyalty data laid the foundation for YAYA’s powered by Voyado loyalty program, enriching customer profiles with valuable insights.
02.
Payment-linked
Loyyo connects seamlessly with Adyen for payment data, we use this data to construct anonymous customer profiles and generate segments. These segments categorize data by cards, customers, or members, applying conditions like similar like loyalt tiers.
YAYA was able to use this information to setup the correct Loyalty program out of the box.
03.
Loyyo Web App & Wallet integration
Members can view their points, levels, rewards, and transaction history through the web app without needing to download an additional app. Each user with a webshop account can login to the web app with a magic link.
Customers can use their Apple/Google Wallet pass for easy recognition in-store. After recognition the customer is selected in the Sitoo POS so the cashier knows who is in front of them and check for available promotions.
04.
Insights dashboard
All data is gathered in real-time and available in a dashboard. YAYA can view the segments, compare non-member data with member data, keep an eye on customer lifetime value, and use our data to take action when needed.
All data is also available in an API so our partners can benefit from the insights too.
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