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When global giants Samsung and Vodafone launched a major joint promotion in the Netherlands—gifting an exclusive Austrian Grand Prix ticket to Dutch customers who purchased a new Samsung device—they needed a brilliant way to showcase the capabilities of the brand-new Samsung Wallet.
Powering Samsung & Vodafone’s Grand Prix Promotion in the Netherlands
To introduce this native ecosystem feature to a massive audience of Dutch racing fans with zero friction, they turned to Loyyo.
As one of the world’s very first official pass creators for the platform, Loyyo served as the critical technology enabler. We engineered the backend pipeline that allowed Verstappen.com to issue live event tickets directly into the new Samsung Wallet, transforming a high-profile commercial campaign into a seamless, native smartphone experience.
🇳🇱 A Premium Local Activation Backed by Global Tech
A premium device promotion centered around Verstappen.com demands a flawless digital experience. Loyyo bridged the gap between the mobile network, the hardware manufacturer, and the official merchant:
The Pioneer: Loyyo built and enabled the official pass architecture, ensuring tickets were delivered instantly, secudrely, and natively to fans’ brand-new Galaxy devices.
The Promotion: Vodafone and Samsung drove device sales in the Netherlands by bundling them with highly coveted GP tickets.
The Debut: Samsung utilized this high-volume campaign to launch and highlight the capabilities of the native Samsung Wallet in the Dutch market.
🛠️ Experience the Tech: Live Interactive Demo
We’ve opened up our sandbox so you can test the exact architecture we deployed for this historic campaign. See firsthand how Loyyo handles official, enterprise-grade event ticketing.
If you are on a desktop, head to our demo page and scan the QR code with a Samsung Galaxy camera. If you are on mobile, tap straight through to add the live Austrian GP pass to your device:
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