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Relay, part of Lagardère Travel Retail, partnered with Loyyo to create a loyalty program tailored to the fast-paced shopping experience of travelers. Using Loyyo’s member webapp and cashierapp, the solution offers a simple, payment-linked, and user-friendly experience.
Relay’s customers are often in transit and short on time. The loyalty program needed to fit this dynamic, enabling quick customer recognition and rewards while keeping the onboarding process effortless.
The solution
Relay, part of Lagardère, wanted to gain insights into customer behavior across their various brands, including Relay, Smullers, Natoo, and Yo! Loyyo helped by analyzing customer data to reveal how travelers moved through the Netherlands, purchasing at different brand locations. This journey mapping provided a clear view of customer habits and preferences.
With these insights in hand, Loyyo launched the Relay loyalty program, designed to capture customer interactions across all brands, fostering loyalty and increasing engagement through a unified approach.
01.
Receipt-Based Points
Loyyo developed a seamless loyalty program where customers onboard via a Barcode on their purchase receipt and earn points automatically with their bank card. This straightforward process allows instant point collection and encourages engagement immediately after a transaction.
02.
Automatic Registration
Customers are guided through a simple registration flow during the upload process of a receipt. Points are automatically added to their account, ensuring a smooth and fast onboarding experience. Cashiers also have access to the cashier app to register members.
03.
Member Web App
The loyalty program is accessible through a web app, allowing users to track points, rewards, transactions, and download wallet passes without the need to download any additional apps, keeping it user-friendly and accessible.
04.
Cashier App Integration
By integrating with Anchr, Loyyo embedded the loyalty program into Relay’s cashier system, making it an effortless part of daily operations while providing valuable data insights for targeted marketing.
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