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Nikkie, part of the leading fashion group N-Brands, partnered with Loyyo to develop a smooth and effective loyalty program that works seamlessly across online and offline channels. With a large and dedicated fan base, Nikkie wanted to reward their customers in a meaningful way while enhancing the overall shopping experience. They aimed to make it easy for customers to join the program and shop, while also using customer data to create personalized experiences and encourage profitable shopping behavior using Voyado.
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The solution
By combining Loyyo’s payment linked data capabilities with Voyado’s powerful CXP platform, Nikkie implemented a robust loyalty program that met their objectives. This integration involved multiple components of Loyyo’s offerings to create a streamlined and effective loyalty experience.
This includes:
- Customer automatically earn points with their bank card
- Only a phone number is needed for members to enroll
- Automatically recognize customer purchases.
- Deep integration with POS, OMS, PSP, and ECOM
01.
Customer Segments
Loyyo analyzed Nikkie’s customer payment data forming initial customer segments.
This pre-loyalty data laid the foundation for the membership levels and rewards powered by Voyado CXP, enriching customer profiles with valuable insights.
02.
Payment-linked & Order-linked
Loyyo connects seamlessly with Pay. (PSP), Softwear (POS), Shopware (E-com), and Retail Unity (OMS) for order and payment data, we use this data to construct customer profiles and generate segments. These segments categorize data by cards, customers, or members, applying conditions like similar like loyalt tiers.
03.
Loyyo Web App & Wallet integration
Members can view their points, levels, rewards, and transaction history through the web app without needing to download an additional app. Each user with a webshop account can login to the web app with a magic link.
Customers can use their Apple/Google Wallet pass for easy recognition in-store. After recognition the customer is selected in the Loyyo Cashier App so the cashier knows who is in front of them and check for available promotions.
04.
Insights dashboard
All data is gathered in real-time and available in a dashboard. Nikkie can view the segments, compare non-member data with member data, keep an eye on customer lifetime value, and use our data to take action when needed.
All data is also available in an API so our partners can benefit from the insights too.
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