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Discover Loyyo
With Loyyo, every transaction counts—whether from members or non-members, online or in-store. Our platform provides powerful insights based on payments, helping you increase customer revenue, strengthen loyalty programs, and enrich your existing data. Learn more about our journey and how we got here on this page.
About us
Loyyo is transforming the way retailers approach customer loyalty and data-driven engagement. Our innovative payment-linked software solutions seamlessly connect transaction data to customer profiles, providing unparalleled insights into Customer Lifetime Value (CLV), purchasing patterns, and loyalty behavior. Whether it’s capturing real-time customer interactions at the point of sale or integrating with digital wallets like Apple Pay and Google Pay, we make loyalty effortless, accurate, and meaningful.
Our technology bridges the gap between digital and physical retail, enabling businesses to recognize and reward customers without relying on outdated methods like loyalty cards or cumbersome apps. By integrating with payment terminals, POS systems, digital wallets, and advanced customer data platforms (CDPs), Loyyo delivers a holistic view of every customer interaction. This makes it possible to optimize marketing strategies, enhance customer engagement, and boost revenue by unlocking the full potential of transactional data.
With a growing portfolio of successful partnerships, including brands like Pets Place, Nikkie, Lagardère, and Zeeman, we are committed to delivering powerful loyalty solutions that adapt to the modern retail environment. Whether through wallet passes, the cashier app, or our dynamic data dashboard, Loyyo empowers retailers to turn every transaction into a valuable opportunity for connection and growth. As we continue to innovate and expand, our mission remains clear: to make loyalty smarter, faster, and more customer-centric.
Our history
Background in digital loyatly
Our story began in 2012 when founder Wouter created Stampwallet—a customer loyalty app born from a simple realization. At the time, retailers were focused on gathering new social media likes—rewarding like #1000 while neglecting their first supporters. Wouter saw the flaw in this approach and decided to shift the focus to existing customers, rewarding them for registering, visiting, or making a purchase. Through his marketing company, he introduced Stampwallet to empower businesses to value their loyal customers while attracting new ones.
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+1500 points 
Loyalty data & insights
Within the first few months, over 250 renowned brands like Starbucks, Dunkin’ Donuts, and Hilton joined the app. This quickly generated valuable data—revealing how often loyalty members received stamps, their spending habits, and their customer longevity. Armed with these insights, Wouter empowered retailers to engage their members through the platform, driving higher return rates, increased purchase value, and longer customer lifecycles.
Challenge with a digital loyalty
A digital loyalty app was a great solution at the time, but a new challenge soon emerged. Downloading the app and registering at the POS took time, causing friction in the customer journey. Customers often struggled to find the app, leading to inconsistent use and incomplete data. This disrupted the customer journey and muddled insights, leaving retailers without the valuable information they had come to rely on. Realizing the need for a more seamless solution, Wouter set out to innovate once again.
Payment-linked Loyalty & Automation
In 2016, Wouter began experimenting with connecting loyalty to payment cards and digital wallets like Apple Pay and Gpay using unique payment tokens. This technology enabled customers to automatically earn points with their payment card or wallet, streamlining the loyalty experience. Tikkie and Adyen were the first partners to come on board. Initially integrated into Stampwallet, the technology was later separated and launched as a new company, Loyyo, to make it accessible for other loyalty programs and partners looking to enhance their offerings.
Unknown & Unidentifed
As we continued developing the technology, we discovered a game-changing insight: we never missed a transaction—whether from members, unidentified members, or non-members. This breakthrough opened new possibilities, allowing retailers to gain accurate Customer Lifetime Value insights without needing a loyalty program. While it proved to be a powerful addition to existing loyalty programs, it also gave birth to a completely new product for Loyyo: payment-linked insights, offering unparalleled data precision and customer understanding
Loyyo now
- It all starts with payment-linked data, completely anonymous, yet rich enough to calculate repeat visits, frequency, and customer lifetime value (CLV). This forms the foundation for understanding in-store behavior without any friction for the customer.
- Through customer enrollment, loyalty, and wallet passes, we connect these anonymous identifiers (with consent) to real people. This lets you activate specific segments based on actual purchasing behavior, who buys what, how often, and when they’re likely to return.
- With recognized customers and ongoing data enrichment, your business can offer the right message, promotion or reward at the right time. This is how we drive hyper-personalization and maximize CLV, by increasing frequency, value, and loyalty over time.