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Customer recognition through payments and wallet.
Our data is the fuel for Loyalty and Agentic AI. With it, we reveal and elevate the lifetime value of your known and unknown customers.
Frequency +1 
Unique 360 customer insights & retail intelligence without the need for a loyalty program
CLV metrics, RFM clusters, and insights for your dashboard and AI agent.
Payment-linked loyalty software for merchants, and middleware for partners
Customer data & payment data are the fuel for the Agentic Era.
Payment-linked loyalty
+ CLV 
Unlocking the value of
every transaction
We transform every transaction into a roadmap for sustainable growth. By capturing insights from “invisible” customers, those who pay but haven’t yet joined your loyalty program, we provide the high-quality data needed to power your loyalty program and AI strategy. With Loyyo, you’re not just processing data; you’re building the foundation for the Agentic Era while delivering a frictionless loyalty experience.
01.
Never miss a transaction
We build complete and accurate customer profiles, by ensuring you never miss a transaction from any of your customers.
02.
Member onboarding & enrollment
Members onboard into your loyalty program with easy, no need for long and clunky registration forms.
03.
Identify known customers
We identify known customers trough wallet and after each payment so they automatically earn points or rewards.
Result driving customer cases
Dille & Kamille
Dille & Kamille, known for their timeless and sustainable home and kitchen products, has partnered with Loyyo to gain deeper customer insights through our advanced data solutions. By leveraging Loyyo’s data product, Dille & Kamille can analyze purchasing behavior and better understand their customers’ preferences
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Zeeman
Zeeman textielSupers B.V. (doing business as Zeeman) is a Dutch chain store with over 1,400 establishments in the Netherlands, Germany, Belgium, France, Luxembourg, Austria, Spain and Portugal. Zeeman has partnered with Loyyo to gain deeper customer insights through our advanced data solutions and for Apple and Google Wallet.
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Nikkie
Nikkie, part of the leading fashion group N-Brands, partnered with Loyyo to develop a smooth and effective loyalty program.
- integrating Loyyo’s payment linked data
- through the terminals of Pay.
- with Voyado & Retail Unity
Pets Place
Pets Place, the largest pet store chain in the Netherlands, partnered with Loyyo to revolutionize their loyalty strategy by:
- integrating Loyyo’s payment-linked data
- through the Adyen terminals
- with Pets Place’s own data and dashboard
This approach delivered hyper-personalized customer insights and transformed their loyalty program into a premium membership model.
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YAYA
YAYA, a leading fashion brand, partnered with Loyyo and Voyado to enhance their customer loyalty program by
- integrating Loyyo’s payment linked data
- through the terminals of Adyen
- with Voyado’s CRM platform
Relay
Relay, part of Lagardère Travel Retail, partnered with Loyyo to create a loyalty program tailored to the fast-paced shopping experience of travelers.
- Using our payment-linked loyalty icm worldline.
- Connecting to Anchr POS and data./li>
- Using our web app and cashier app.
Verstappen.com
When global giants Samsung and Vodafone launched a major joint promotion in the Netherlands—gifting an exclusive Austrian Grand Prix ticket to Dutch customers who purchased a new Samsung device—they needed a brilliant way to showcase the capabilities of the brand-new Samsung Wallet.
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- It all starts with payment-linked data, completely anonymous, yet rich enough to calculate repeat visits, frequency, and customer lifetime value (CLV). This forms the foundation for understanding in-store behavior without any friction for the customer.
- Through customer enrollment, loyalty, and wallet passes, we connect these anonymous identifiers (with consent) to real people. This lets you activate specific segments based on actual purchasing behavior, who buys what, how often, and when they’re likely to return.
- With recognized customers and ongoing data enrichment, your business can offer the right message, promotion or reward at the right time. This is how we drive hyper-personalization and maximize CLV, by increasing frequency, value, and loyalty over time.
Customer Frequency
How often do your customer return on average based on unique payment identifiers
Customer Recency
What is the average time between now and the latest transaction of your customers
Customer Lifetime Value
Total revenue generated by a customer over the entire lifetime at your business
Purchase Value
Measures the average sales value of each sales transaction you process
Customer Lifespan
The average number of years/months a customer remains active
Customer to Member growth
The difference between customers and members, and how to act on the data